From a growing passion in martial arts we realized early on that this path would be a lifelong journey. Understanding the fundamentals of martial arts is a key principle in the fundamentals of life. Our brand focuses on those fundamentals with a sense of hard work, community, teamwork and centering oneself. We focus on providing the best possible apparel and Jiu Jitsu gear available on the market.

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From this journey First Roll® was born. First Roll is the culmination of hard work when you train, drill and pour it all on the mat. Everything leads to that first roll, that rush knowing that all your training and drilling has paid off. 

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We are First Roll!